This is the story of Clafiya’s website. It covers major design decisions made over the last 14 months, as well as other significant company developments that led to the need for a website redesign. Joining Clafiya, my main priority was reimagining Clafiya’s online presence and perception through the website and product (web app).
Role: UX Design, Information Architecture, Art Direction
Duration: 3 weeks
View Live Website/Platform: Click here to open
The primary motivation for Clafiya’s website overhaul was the company’s growth and expansion as a service provider. With the introduction of new services and the companies identity rebrand, it became essential for the website to effectively capture and communicate these changes. Questions like “How do we tell our full brand and service story on our website?”. Additionally, the existing website was inadequate in presenting information clearly to visitors and lagged behind in aesthetic appeal.
The Goal was therefore; to effectively capture and communicate Clafiya’s growth and the introduction of new services, while also improving the presentation of existing information and enhancing the website's aesthetic appeal, using the new brand guide.
Previous website
We had conversations with all parties involved in the company's new direction to gather information on what should be represented and emphasized. These parties included in-house doctors and nurses, customer representatives, the marketing lead, and stakeholders. We documented and refined our message until we felt confident in the understanding of who we were and who our target users were.