Zeem is a study abroad agency that makes primary focuses on making it easy for students to access top universities, get personalized support, financial assistance, and guidance through every step of their application, from school choice to visa application up till resumption. Their simple idea is to bring access to these school straight to students doorsteps but building a platform that lists the schools they have partnerships with and offer them and in-hand help for every step of they way.
Project: Zeem website
Role: UI Design, UX writer
Duration: 2 weeks
I collaborated with the product manager and project lead to kick off the project, we conducted user interviews and a competitor analysis to understand the users motivation/mindset and the business. We focused on uncovering the challenges students face when planning to study abroad, particularly around accessing student loans. Our research revealed that many students feel overwhelmed by the volume of paperwork and how complex financial terms appear to be. A recurring theme was that most students didn’t know where get loans or how to begin the application process. Testimonials from peers, along with clear, step-by-step visuals of complex processes, were key elements that helped users feel more confident and engaged.